Bryan da Frota | April 13, 2022
We all want to be able to measure our MROI (Marketing Return on Investment), but there are so many metrics available. Which ones are right for your company and the project at hand?
Having so many options can be paralyzing, but you can use a few basic steps to select the metric you need.
In the end, it’s as simple as making sure you have the right data collection tools in place, taking a moment to understand your options, and then matching your tactics with your goals. Once you realize which marketing metrics you really need and which ones you can leave behind, you’ll find clarity and confidence in measuring the success of your campaigns.
Before you can effectively track your MROI, you need to do some upfront prep work:
Once you understand your goals, take some time to understand all of the options available for measuring your success.
Here’s a list of common metrics you should know about
For an even more detailed breakdown, check out this great piece that takes a deep dive into Marketing Metrics.
Once you’re familiar with the metrics available to choose from, determine which ones will help you measure your progress towards your campaign’s goal? Here are a couple examples.
We hope this brings some relief. Though the options for measuring the value of your marketing efforts can be overwhelming at first, the approach for sorting them out is simple.
If you’d like to learn even more about how to measure your marketing ROI, check out this article from Salesforce.
Salesforce Marketing Cloud has all the tools you need to successfully measure the effectiveness of your marketing campaigns. At ListEngage we specialize in the full suite of Salesforce products and are ready to guide you through setting up the right metrics for your marketing goals. Contact us to schedule a conversation with one of our experts today.Back to Blog
Bryan is the Chief Operating Officer at ListEngage. He’s a successful entrepreneur, investor, and technology expert in the areas of marketing automation, digital transformation, and autonomous systems. Bryan has an extensive background in new market penetration and business development.