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Salesforce Connections is more than a marketing event — it’s an experience.

Altaf Shaikh | May 16, 2016 

Connections serves as a showplace for a bird’s eye view of new or changing features in the Salesforce Marketing Cloud eco-system, which can be hard to get from merely trawling the website. I found the demos and hands-on sessions to be very useful when it came to SFMC features with which I was not familiar. The physical scale of the show and the celebrity of the speakers and entertainers were quite impressive. I think everyone who works with the Marketing Cloud should attend Connections at least once for the experience.
— Tom Porter, Solutions Architect, ListEngage

Where do you find the latest marketing technology, some of the brightest minds in digital marketing, inspirational speakers, hands-on training and the chance to network with thousands of your peers? Salesforce’s annual Connections marketing event!

Salesforce Marketing Cloud hosted Connections in Atlanta from May 10-12 this year. Connections is a three-day annual conference that is focused on the power of Salesforce for marketers — showcasing the Customer Success Platform. Attendees had a wide variety of sessions from which to choose: inspiring keynote speakers, 150+ breakout and hands-on training sessions, and networking opportunities with professionals of all positions in a variety of industries.

Nine team members from ListEngage attended Connections this year. Amy Polic, one of ListEngage’s Solutions Architects who experienced the conference for the first time, commented, “The energy was palpable, and you could tell that everyone was there because they loved Marketing Cloud and wanted to learn more about it. My favorite speaker was Captain Scott Kelly. His message that you don’t have to be the best or the brightest for your life to have a meaningful trajectory resonated with me. You just have to have a dream and be willing to put in the work. The Salesforce products are all about enabling businesses to put their dreams into action. If you can dream it, there’s an app for that!”

Marketing Cloud and More

In addition to Marketing Cloud, which helps digital marketers build 1-to-1 journeys across email, mobile, social, advertising, websites, and IoT, Salesforce also featured:

  • Sales Cloud and Pardot, which helps B2B marketers build and track campaigns, leads, and pipeline.
  • Service Cloud integration that helps marketers differentiate on customer experience.
  • Community Cloud, enabling marketers to engage customers, partners, and employees.
  • Analytics Cloud, used to analyze marketing campaigns, leads, and pipeline.
  • App Cloud, which helps marketers build customer facing Web and mobile apps, as well as employee facing marketing apps.
  • IoT Cloud — to help marketers build connected product experiences.

Top Brands & Speakers

Many top-name brands — including L’Oréal, American Express, Facebook, Litmus, General Motors, Capital One, Wyndham, Change.org, to name a few — offered customer stories and innovative use cases and best practices.

In addition to the latest marketing technology, conference goers heard inspirational keynotes by Rep. John Lewis, U.S. Congressman and Civil Rights leader, U.S. Astronaut Captain Scott Kelly, ABC’s Good Morning America Co-Anchor Robin Roberts, and others. To top it all off, the Connections Music Festival featured renowned musician Stevie Wonder in concert at the Georgia Dome.

More than a Marketing Event

Connections is more than a marketing event — it’s an experience everyone should have at least once. “Connections serves as a showplace for a bird’s eye view of new or changing features in the Salesforce Marketing Cloud eco-system, which can be hard to get from merely trawling the website,” said Tom Porter, a Solutions Architect for ListEngage. “I found the demos and hands-on sessions to be very useful when it came to SFMC features with which I was not familiar. The physical scale of the show and the celebrity of the speakers and entertainers were quite impressive. I think everyone who works with the Marketing Cloud should attend Connections at least once for the experience.”

On behalf of the entire ListEngage team, I would like to thank Salesforce for another outstanding Connections this year!

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Altaf Shaikh

Altaf Shaikh | Founder, CEO

Altaf Shaikh is ListEngage’s Founder and CEO. Altaf has been in software development and digital marketing for more than 25 years. He started ListEngage in 2003 to help businesses transform their email and digital marketing. ListEngage has supported the Salesforce Marketing Cloud since 2003 when it was ExactTarget. As a dedicated Salesforce Partner, ListEngage has served 900+ customers and earned multiple awards, such as: 2013 ExactTarget Global Services Award, the Inc. 5000 three consecutive years, and the Boston Business Journal's FAST 50 two years in a row. Contact Altaf at services@listengage.com.