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Meeting People Where They Are with Tricia Babischkin

Altaf Shaikh | April 2, 2021 

In this episode, ListEngage CEO Altaf Shaikh talks with Marketing Guru and Strategic Consultant Tricia Babischkin. Tricia is especially experienced in email marketing strategy and designing ways businesses can meet customers where they’re at, earning the distinguished title of Salesforce Marketing Champion. She shares her thoughts on the state of digital marketing a year into the pandemic and what trends she sees in the near future.

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Altaf Shaikh

Altaf Shaikh | Founder, CEO

Altaf Shaikh is the Founder and CEO of ListEngage. When people were still using dial up and the words ‘marketing’ and ‘automation’ were seldomly used together, Altaf became obsessed with finding and creating automated marketing solutions. Altaf’s background in Computer Science and Engineering made him re-think how he could use new and emerging digital technologies to engage people in unique and relevant ways with the right mix of brand, data and analytics. That passion led Altaf to become a marketing automation expert. Altaf started ListEngage in 2003 to help companies transform their digital marketing programs. Under Altaf’s leadership, ListEngage has grown to become a top-rated partner in the Salesforce ecosystem, has served 3000+ customers and earned multiple awards, such as: ExactTarget Global Services Award, the Inc. 5000 award three consecutive years, the Boston Business Journal's FAST 50 two years in a row and the Top 20 Salesforce Provider award by CIO magazine. Altaf and the ListEngage team love bringing their years of hard work, expertise, certification and acquired “superpowers” to help customers maximize their investment in Salesforce. Contact Altaf at services@listengage.com.