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Highlights from the Salesforce Summer 2017 Release

Iva Karcevski | June 14, 2017 

Salesforce has released its 53rd Salesforce Release – the Summer ‘17 Release – packed with over 300 new and exciting features! Released to all Salesforce customers on June 9th, it has something for everyone! The Summer ’17 release allows you to work faster and smarter with expanded Lightning productivity benefits and Einstein intelligence. Here is […]

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Father’s Day Spending Gap – Why Does Mother’s Day Always Win?

Altaf Shaikh | June 12, 2017 

When I discovered how much Father’s Day lags behind Mother’s Day in retail spending, I decided to put my marketing hat on and look into it. Personally, I don’t need a gift this Father’s Day. I already have three vibrant, smart, beautiful gifts in my daughters, and I’m pretty darn proud of it. Father’s Day […]

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Improve Retention by Letting Subscribers Choose

Lynette Rambo | June 7, 2017 

Tips for a Good Preference Center: Scrap the default. Brand it. Make it easy to use. Make it mobile friendly. Allow opt-outs of individual emails. Offer alternative frequency, channel and content options. Make it easy to find. Don’t make every field required. Ask for only the data you’ll use. Make them think twice before unsubscribing. […]

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