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Father’s Day Spending Gap – Why Does Mother’s Day Always Win?

Altaf Shaikh | June 12, 2017 

When I discovered how much Father’s Day lags behind Mother’s Day in retail spending, I decided to put my marketing hat on and look into it. Personally, I don’t need a gift this Father’s Day. I already have three vibrant, smart, beautiful gifts in my daughters, and I’m pretty darn proud of it. Father’s Day […]

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Improve Retention by Letting Subscribers Choose

Lynette Rambo | June 7, 2017 

Tips for a Good Preference Center: Scrap the default. Brand it. Make it easy to use. Make it mobile friendly. Allow opt-outs of individual emails. Offer alternative frequency, channel and content options. Make it easy to find. Don’t make every field required. Ask for only the data you’ll use. Make them think twice before unsubscribing. […]

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ListEngage Named to Boston Business Journal’s FAST 50 List for Second Consecutive Year

Altaf Shaikh | May 25, 2017 

ListEngage’s CEO, Altaf Shaikh, honored to accept the BBJ Fast 50 Award on behalf of the team at the BBJ’s celebration event on May 11. LISTENGAGE RANKS 19TH ON BBJ’S FAST 50 LIST WITH A THREE YEAR GROWTH RATE OF 306% Boston, Massachusetts (MA) – May 23, 2017 ListEngage, a long-standing and award-winning Salesforce Consulting […]

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