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Should You Use Emojis in Your Email Subject Lines?

Iva Karcevski | August 7, 2017 

The use of emojis in email marketing messages is becoming increasingly popular. Thanks to emojis, email subject lines are getting a lot more expressive and aren’t limited to just text anymore. Appboy reports a 775% year-over-year increase in the use of emojis in email marketing messages. Despite emojis’ increased popularity in marketing, some marketers are still […]

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How to Beat the Summer Sales Drought

Shane Smith | July 25, 2017 

Summer is synonymous with family vacations, BBQ’s, school breaks, and heat. For businesses, it can also be a time of parched sales. But, don’t sweat it. There are things you can do to wet the whistle of your sales force during the slower months. Promote Business Development Opportunities During slow times, concentrate on awareness building […]

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Celebrating Emojis on World Emoji Day

Iva Karcevski | July 17, 2017 

Did you know? Here are some fun facts about emojis on World Emoji Day. The most used emoji on Twitter is Face with Tears of Joy according to EmojiTracker. By mid-2015, half of all comments on Instagram included an emoji. 86% of emoji users on Twitter are 24 or younger, and 57% are female. iOS […]

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