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Arseniy Chuprun | August 11, 2022
The Why As marketers it’s our job to deliver the right message, to the right person, at the right time. Doing so improves the customer experience, increases customer retention, prevents attrition, and boosts revenue. How can marketers ensure they are doing this? The answer is simple: audience segmentation. But why, exactly, is the right person, […]
Julie Marques | August 9, 2022
Retailers are under a lot of pressure to make their 2022 holiday campaigns a success. We previously shared some recommendations on what makes for a successful, ROI-producing campaign: personalizing experiences, leveraging data to anticipate needs, rewarding loyalty, promoting products and services across an omnichannel marketing mix, and providing excellent customer service that flows seamlessly with […]
Tricia Babischkin | August 4, 2022
Every June, for the past decade, I’d reach out to my retail clients and remind them that the holidays haven’t moved and it was time to start planning their marketing campaigns and initiatives. To be honest, even through the height of the recent pandemic years, my top tips for planning for the holidays really hadn’t […]
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