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Data Recovery No Longer Supported in Salesforce CRM

Tega Olotewo | May 6, 2020 

Salesforce is constantly coming up with great new features in each of their seasonal releases throughout the year. It seems you have just enough time to get comfortable before exciting new features are available to take advantage of in your Salesforce instance. But, with those releases, there often comes features that are retired for a […]

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Less is More: How to Convince Senior Leadership to Send Only to the Most Engaged Subscribers

Tricia Babischkin | April 30, 2020 

This is part 1 in a multi-part series in deliverability and email engagement. Please enjoy the whole series as they are released. Every email marketer I know has told the same story at a networking event for some conference. The story may have minor nuisances, but the gist is always: “We are experiencing low open […]

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Scalable, Efficient, Custom HTML Template Systems in Salesforce Marketing Cloud’s Content Builder

Jake Gibbs | April 17, 2020 

Salesforce Marketing Cloud (SFMC) provides the framework to support efficient, scalable, custom templates, thus allowing non-technical users the option to easily build emails using a large library of custom-designed, hand-coded modules without knowing a lick of html. But since your account is only provisioned with “stock” or standard SFMC template layouts that aren’t branded or […]

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