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Caroline Nash | August 5, 2020
Every marketer faces the mandate to measure the success of their campaigns against KPIs and to constantly pivot based on key insights informed by their consumers’ engagement. Connecting and unifying data from disparate sources, and associating marketing investments to business outcomes, is one of the top challenges we marketers face. Datorama’s connectors to Salesforce Marketing […]
Russ Wolf | June 16, 2020
We better start with the obvious question: What is Distributed Marketing? Distributed Marketing is a software bridge created by Salesforce to connect the Marketing Cloud with one of its other services. This bridge allows marketing teams to create emails inside the Marketing Cloud and end user teams in CRM products like Sales, Service, Financial Services, […]
Lynette Rambo | May 26, 2020
Imagine you are a Mom working from a home office and you suddenly find yourself sequestered around-the-clock with three-year-old twin boys. You have clients. And deadlines. And LOTS of virtual meetings. Michelle Sonnenberg, one of my colleagues at ListEngage, is in this exact situation thanks to COVID-19. She sums up her plight in an automatic […]
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