Jake Gibbs | August 24, 2015
If you moved to China (or any foreign country), imagine your experience if you didn’t know their native language. Everything from navigating and buying groceries to having a casual conversation would become extremely difficult, if not impossible. Eventually to survive and thrive, you would have to learn the native language or live an unideal lifestyle.
Because business schools rarely provide technology and computer science courses as an integrated part of their curriculum, most talented, well-educated marketers end up lacking literacy and skills in the technologies that make today’s complex marketing world go round. From websites and databases to queries and automations, marketers find themselves working with equally skilled techies and coders on important marketing and technology projects. In other words, marketers find themselves living in a foreign country without knowing the native language.
It’s perfectly ok to not become a code junkie (focus on what you do best), but if you’re completely code illiterate, you can’t work as effectively as you can with your tech team. Understanding the basics of how code works and what code can do will help you to:
While your goal shouldn’t be to become a master coder, as you seek ongoing education and challenge yourself to learn the basics of the most important coding languages, you’ll become a much more powerful marketer, even if you never actually code on projects.
Try learning one or more of the following:
Most likely, as you explore the exciting world of coding, you’ll struggle, just as someone learning Chinese for the first time would struggle. Don’t worry. Your goal shouldn’t be to master the languages, but to become proficient in your understanding of how code works and what is possible with it. This will allow you to work with your tech team more efficiently.
If you want to grow as a marketer by learning the basics of coding languages, make a list of the languages your company is using most frequently and take free or inexpensive online courses. Strive to influence your company to create a culture of ongoing education, but if your company won’t pay for courses, take some of your own here:
Happy coding!Back to Blog
Jake Gibbs is a Design Specialist at ListEngage and an expert at designing and building elegant, cross-platform compatible, mobile responsive emails and landing pages on the Salesforce Marketing Cloud. From brainstorming and ideation to polishing the final product, he loves the creative process. Jake has worked with more than 60 clients since joining ListEngage in 2014. Some of his projects have included L’Oreal, Vanguard, Carhartt, Harvard Business School, RCI/Wyndham, Huggies, and Planet Fitness.