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Bryan da Frota | March 10, 2022
QR codes are now everywhere you look. Those square-shaped barcodes are printed on ads, product packaging, receipts, and even mobile websites and apps.
They’re a great way to give people easy access to your website, but they have far greater strategic uses many businesses don’t realize. For example, did you know QR (Quick Response) codes are an excellent way to capture instant user experience reviews for your company?
Few things are more valuable to a business today than positive online reviews. They keep ratings high on platforms like Yelp and Google, and they provide powerful encouragement for consumers who like to do their research.
They’re also hard to get!
It’s so hard to get people to take the time to share positive feedback. Anything that makes it easier and more convenient to leave one is invaluable. QR codes provide a safe, touch-free, convenient way for people to respond to your request for a review.
There are many reasons why using QR Codes for reviews is a great strategy to deploy. Here are just a few of our favorites:
QR codes make it easier to collect the valuable feedback needed to promote your business, and they’re simple and easy to implement.
They also provide endless other ways to improve your customer experience.
Learn more about the many uses of QR codes in this excellent overview.
And reach out to us to learn how to use Salesforce to empower these kinds of customer experience strategies.
At ListEngage, we spend every day guiding clients through ways to leverage Salesforce to improve the customer experience. Every little detail, down to the QR code which makes it easier to leave a review, makes a difference. If you have questions, contact us to schedule a conversation.Back to Blog
Bryan is the Chief Operating Officer at ListEngage. He’s a successful entrepreneur, investor, and technology expert in the areas of marketing automation, digital transformation, and autonomous systems. Bryan has an extensive background in new market penetration and business development.