Altaf Shaikh | February 6, 2017
February is Black History Month – also known as National African American History Month. Black History Month has been celebrated in the United States during the month of February since 1976. This year’s theme is “The Crisis in Black Education.”
According to the Association for the Study of African American Life and History (ASALH), the theme focuses on the crucial role of education in the history of African Americans. ASALH’s founder, Carter G. Woodson, once wrote that, “if you teach the Negro that he has accomplished as much good as any other race he will aspire to equality and justice without regard to race.”
In 1976, President Gerald R. Ford officially recognized Black History Month, calling upon the public to “seize the opportunity to honor the too-often neglected accomplishments of black Americans in every area of endeavor throughout our history.”
In addition to celebrating the contributions black Americans have made to our country, Black History Month encourages conversations about race relations, culture, and American history. It also offers companies and marketers an opportunity to engage in meaningful and inspiring conversations with their audiences.
Black History Month is the perfect time for organizations to openly demonstrate corporate responsibility and take a stand on social issues – such as race, gender, and economic equality and justice.
It’s important to join the conversation and build awareness on the important issues that face black Americans. As marketers, we can also exhibit cultural awareness through our marketing efforts this month and throughout the year.
Here are some tips:
While Black History Month is a great time to reflect on African Americans’ contributions to our nation’s history, it’s also the time to encourage dialogue. The issues that impact black Americans don’t go away after a month. Businesses, individuals and government should be extending the conversation year-round. Promoting social justice – whether for race, gender, age, economics, or any other social equality issue – is an ongoing initiative.
What is your company doing to sustain the awareness generated by Black History Month? We’d like to hear from you!Back to Blog
Altaf Shaikh is ListEngage’s Founder and CEO. Altaf has been in software development and digital marketing for more than 25 years. He started ListEngage in 2003 to help businesses transform their email and digital marketing. ListEngage has supported the Salesforce Marketing Cloud since 2003 when it was ExactTarget. As a dedicated Salesforce Partner, ListEngage has served 900+ customers and earned multiple awards, such as: 2013 ExactTarget Global Services Award, the Inc. 5000 three consecutive years, and the Boston Business Journal's FAST 50 two years in a row. Contact Altaf at firstname.lastname@example.org.