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Easter Sales Projected to Surpass $18.4 Billion

Iva Karcevski | April 17, 2017 

Holidays always provide a boost in retail sales, and Easter was no different this year. In fact, due to the later date, Easter 2017 was on schedule to surpass last year’s retail sales, according to the National Retail Federation (NRF). The NRF has estimated Easter spending to reach $18.4 billion, which is more than $1 billion above last year’s sales.

Warmer Weather Increases Clothing Purchases

Not only do shoppers have an extra month to buy, but the later date pushed the Easter deeper into spring. With nicer weather, clothing sales are at an all-time high. The NRF estimates that 50% of Easter shoppers also purchased spring and summer clothing for the holiday. This is an increase of 45% over last year.

A Later Date Means More Opportunities and Variety

The later date and warmer weather also encouraged other sales that normally wouldn’t be associated with Easter. For instance, shoppers who walked into a store looking to buy Easter baskets and table decorations were more likely to splurge on garden tools or outdoor decor. Families celebrating together spent more time in their backyards, which meant increased sales of both Easter and non-holiday outdoor gadgets, furniture, food and drinks.

Greeting Cards, Gifts, Flowers, and Food

While candy generally has the highest purchase projections each year, food was second this year by only 1%. Projections from the survey put food sales at $5.8 billion.

Easter gifts are also on the lists of many holiday shoppers. Greeting cards, presents, and flowers were anticipated to bring retailers over $4 billion in combined sales. As the economy improves, shoppers are in a mindset to splurge and celebrate.

Use the Holidays to Your Advantage

The Easter holiday is just one example of why retailers should have a Holiday Shopping strategy in place throughout the year. For help planning your digital marketing strategy for the 2017 holidays, contact us for a free consultation.

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Iva Karcevski

Iva Karcevski | Digital Marketing Specialist

Iva Karcevski is a Digital Marketing Specialist at ListEngage. She has a degree in Marketing and is certified in Google Analytics and AdWords. Iva has specialized in marketing for small businesses with an emphasis in branding, website development, and social media. Iva is also a photographer and is passionate about design and imagery. She also creates and curates content and writes articles for ListEngage and several of its clients. Her main focus at ListEngage, however, is managing the company’s social media marketing.