Lynette Rambo | December 1, 2015
One of ListEngage’s most “behind-the-scenes” person is our Senior Vice President, Richard Strauss. With ListEngage since 2012, Richard likes to describe his current existence by quoting his five-year-old grandson who asked, “Grandpa why are you so old?”
Richard was born when Harry Truman was President, and can count as friends such technology pioneers as Bill Hewlett, Dave Packard, Ken Olsen, Dan Bricklin, Bob Frankston, and Mitch Kapor. But, that’s getting ahead of the story.
Richard was born into the middle of the middle class as a nerd most interested in Atomic Energy, baseball, tennis, and learning. However, during his time at engineering school at Cornell University, he decided that Atomic Energy represented the potential destruction of the human race more than the advancement of it, so he switched his interests to the newly evolving field of Computer Science.
Immediately after graduation, Richard joined Hewlett-Packard, which afforded him the opportunity to spend time in engineering, marketing, and sales. He spent five years developing the first minicomputer systems for EKG interpretation and neonatal monitoring and, then, started selling the systems. In his new sales role, Richard discovered there was a huge chasm between the development of the product and the motivation for purchase by the customer. While years were spent on meticulous research, development, and testing, the doctors purchasing the minicomputer were still hesitant at that time to trust a system for results. However, they were motivated to purchase anything that made their institution appear to be a technological leader, as that attracted more patients. So, Richard concluded that early in the product development phase, one had to introduce marketing strategies into the mix.
When Richard presented his marketing concepts to Bill Hewlett and Dave Packard – that it was important to discover the benefits that motivated the purchases before years were committed to development – they offered him an attractive marketing position at corporate headquarters in Palo Alto, CA. That was short lived when Richard returned home to Boston to find out his wife had absolutely no intention of moving west. However, this realization about the need for good marketing became the bedpost of Richard’s career.
Richard worked with larger companies – Digital Equipment Corporation, Eastman Kodak, and Polaroid –but found his niche through helping build successful small businesses. Some of the businesses he helped build include Corporate Software, Prime Computer, Alliant Computer, Fluent Machines, Labtech, TechOnline, LogoMedia, LEC, Modulo, and CambridgeSoft. He also did a stint in venture capital.
In 2012, Richard met Altaf Shaikh, Founder and CEO of ListEngage, and realized that he had finally found his “business soul-mate”. Richard and Altaf had great synergy on marketing philosophy, company culture, customer service, and the importance of technology. They shared a vision on how to help clients use email to promote rapid success. Working alongside Altaf in whatever has needed to be done, Richard has been instrumental in helping ListEngage grow and succeed and has had a lot of fun in the process.
Most would agree that Richard is still a nerd, but he’s a nerd who now shares his time between his wonderful wife, two grown children, two grandsons and ListEngage.Back to Blog
Lynette Rambo is a Certified Email Marketing Specialist and a Marketing Consultant for the Salesforce Marketing Cloud. She has over 20 years of marketing, communications, design, and public relations experience for both small businesses and larger corporations. As a Marketing Consultant for ListEngage, Lynette consults clients on email marketing best practices, strategic planning, content creation, campaign management, and provides training and demos on the Marketing Cloud. She also works with the Salesforce CRM and connecting Sales and Marketing initiatives. You can contact Lynette at firstname.lastname@example.org.