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Songs and Chevys the Norm for this Nashville Native

Lynette Rambo | November 8, 2016 

If you’ve ever been to the South, you’ve probably noticed us Southerners have an affinity for our pickup trucks. I, myself, drive a 19-year-old T100 with well-worn seats, dents and scratches on the body, a sun-bleached paint job, and a backseat covered in dog hair. And, I wouldn’t trade it for anything.

Well, I’m proud to say that one of our very own southern boys here at ListEngage has written a song about his pickup truck, and just recently placed on the Nashville Songwriters (NSAI) Top 40. Jake Gibbs, one of ListEngage’s designers, is a budding songwriter and musician who lives in Smyrna, Tennessee. “Ain’t No Truck” pays toe tapping homage to the love affair many of us have with our trucks.

A Man of Many Interest

In addition to writing songs, Jake Gibbs is a family man who likes to build furniture for their home and volunteer for disaster relief with his church. During his day job, he’s an email designer and coder.

In just over two years with ListEngage, Jake has done design work and coding for more than 60 brands representing an eclectic mix ranging from L’Oréal and Fisher Price to Sonny’s BBQ and Dow Jones. His work spans responsively-designed emails, templates, websites (including ListEngage’s website), and landing pages, as well as eBooks, presentations, brochures, and blog articles.

Creativity runs through the Gibbs family genes. Jake’s Dad, Craig, has been writing songs for 30 years. His mother, Trudi, writes children’s books and designs board games. One of his sisters is an accomplished photographer who creates photo art. Jake was raised in Tennessee and has lived there with his wife, Mariah, since 2013. They have two daughters, Claire, aged two-and-a-half, and three-month-old Kate.

Real-life Inspiration

Jake’s musical interests represent a diversity that spans modern country, rock, R&B, and pop. When asked about where he gets inspiration for his music, Jake said a lot of it comes from his own life and what he sees happening in the world. “Where Heroes Go,” Jake’s and Craig’s latest joint project, was inspired by many of the soldiers, firefighters and police who have given their lives since 9-11. Jake wrote a song called “Back Pew” to express how it feels to go to church when you’re not comfortable with it. Currently, he’s writing a song called “Just Do It,” which is based on trying to overcome hesitation to try new things. And, of course, a lot of the love songs (like his most recent, “My Kind of Love“) are based on his relationship with Mariah.

Giving Back

Whenever there are natural disasters, The Church of Jesus Christ of Latter-Day Saints sends out a call for volunteers to aid in cleanup efforts. The call for help usually includes all the churches within a 12-hour driving radius of the disaster. When the flooding hit Baton Rouge, LA back in August this year, 6,000 of those volunteers answered the call, including Jake. He said they took work orders and helped “gut” homes to prepare them for remodeling. More than 10,000 homes were impacted by the flooding. This was Jake’s third disaster relief trip — the first two involving Hurricane Katrina cleanup in Mississippi in 2005, and cleanup in Alabama after tornadoes devastated part of the state in 2011.

Autonomy and Variety

One of the things that makes working for ListEngage so interesting is the wide variety of clients for whom we work. And, for an uber creative type like Jake, that variety is crucial. “I like getting a glimpse into the different fields of work our clients bring us,” he said. “and being on the cutting edge of coding and learning new things in technology.” He also appreciates the freedom he’s given to do the work and credits ListEngage’s CEO, Altaf Shaikh, for creating an environment that gives employees the autonomy and the support they need to excel.

“Altaf is one of the most socially smart individuals I’ve ever met,” Jake said. “He’s always aware of people first – what they’re feeling, what they’re thinking. He has the mentality of ‘how can we help, what can we improve?’ and not ‘what’s in it for me’. Seeing how hard he’s worked to build ListEngage is very inspiring. I think we all work hard partly to make him proud because of the type of boss he is.”

Jake believes that everybody “needs a place they can go and just create, a place that frees them from the constraints of everyday life – whether it’s the arts or just going fishing.”

Click here to listen to more of Jake’s and Craig’s song tracks.

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Lynette Rambo

Lynette Rambo | Marketing Consultant

Lynette Rambo is a Certified Email Marketing Specialist and a Marketing Consultant for the Salesforce Marketing Cloud. She has over 20 years of marketing, communications, design, and public relations experience for both small businesses and larger corporations. As a Marketing Consultant for ListEngage, Lynette consults clients on email marketing best practices, strategic planning, content creation, campaign management, and provides training and demos on the Marketing Cloud. She also works with the Salesforce CRM and connecting Sales and Marketing initiatives. You can contact Lynette at lrambo@listengage.com.