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Mark Brozyna | August 18, 2022
Today’s customers are expecting more than ever that relevant content be served to them — but how? How do we build and serve this content across your entire subscriber list?
In our past few blog posts, ListEngage has provided recommendations to prepare you for the 2022 holiday season, including describing the importance of having the right technology at your fingertips to be set up for success.
In this post, we are going to highlight the importance that data has in your personalization efforts, as well as discuss how marketing automation can help you reach and exceed your holiday 2022 goals.
Have you ever received an email that made you roll your eyes and think “Gee, this company knows nothing about me?” Receiving the wrong email at the wrong time can be all it takes for someone to unsubscribe and lose their business. ListEngage’s Bryan da Frota dives deep into the importance that data plays in your email program.
And here are three data tips for the holidays that you can accomplish RIGHT NOW:
When considering how you plan to deliver relevant content to your customers for this holiday season, ask yourself these three key questions:
Remember when the assembly line revolutionized the automotive building industry? Me neither! But I can understand the impact it had way back then, and how the idea has been transformed over time to adapt to all aspects of life. Insert, Marketing Automation.
Holiday 2022 is fast approaching, and we want to ensure you’re equipped with as many tools as possible.
Here are some of the key marketing automation tips to help get ahead during the holiday season:
*BONUS Holiday TIP*: ALWAYS PROMOTE GIFT CARDS! (if your platform can support them)
The average marketing tech stack is growing more complicated every year. It’s more important than ever to simplify and automate where possible. Don’t use valuable time with manual file imports when most marketing automation tools allow you to set up batch feed or API-driven data integrations. These automated integrations ensure vital information, like conversion data, doesn’t fall through the cracks due to human error.
Automations in your marketing campaigns are paramount to maximizing your marketing efforts, while saving you time and money. They’re also a great tool for improving customer experience.
These automations and many more are available through Saleforce’s extensive suite of products.
At ListEngage, we spend every day partnering with our customers to improve their business, including mastering the art and science of automation! If you have questions, contact us to schedule a conversation.
Stay tuned to the ListEngage blog for more great information on preparing for the holiday season. The next article in this series will take a deeper dive into reporting on ROI and other key metrics. Sign up for the rest of the series below.
Interested in learning more about this topic? Sign up for the rest of our series on how to prepare for the holiday retail season.
Mark Brozyna is an Email Marketing Strategist at ListEngage with over 11 years of marketing experience. Over his career, Mark has optimized hundreds of email campaigns across the automotive, home appliance, and mortgage industries. He is passionate about helping clients realize the potential of their email program through data driven solutions. When he isn’t watching Iowa Hawkeye basketball or football (or his two daughters), he enjoys keeping up with the latest technology from Salesforce, specifically within Salesforce Marketing Cloud. If you’re in need of assistance within your email program, contact him today at email@example.com