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Julie Marques | February 25, 2021
Do you feel like you’re not getting everything you could be out of your Salesforce investment? You’re not alone. 67% of marketing leaders say creating a connected customer journey across all touchpoints and channels is critical to their success, but only 23% of them are “extremely satisfied” with their ability to leverage all the data […]
Caroline Nash | August 5, 2020
Every marketer faces the mandate to measure the success of their campaigns against KPIs and to constantly pivot based on key insights informed by their consumers’ engagement. Connecting and unifying data from disparate sources, and associating marketing investments to business outcomes, is one of the top challenges we marketers face. Datorama’s connectors to Salesforce Marketing […]
Tega Olotewo | May 6, 2020
Salesforce is constantly coming up with great new features in each of their seasonal releases throughout the year. It seems you have just enough time to get comfortable before exciting new features are available to take advantage of in your Salesforce instance. But, with those releases, there often comes features that are retired for a […]
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