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Category: Salesforce Marketing Cloud

Put Optimized ROI Reporting on your Holiday Wishlist

Angela Fabek | August 24, 2022 

The holidays are still several months away but if you work in the retail industry you’ve likely already started determining your holiday digital marketing strategy and will spend the next few months planning and finalizing all of the details. But what happens once it’s time to start deploying those campaigns and bringing in holiday revenue? […]

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Getting Ready for the 2022 Holidays – Is Your MarTech Stack Set Up for Personalizing at Scale With Automation?

Mark Brozyna | August 18, 2022 

Today’s customers are expecting more than ever that relevant content be served to them — but how? How do we build and serve this content across your entire subscriber list? In our past few blog posts, ListEngage has provided recommendations to prepare you for the 2022 holiday season, including describing the importance of having the […]

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Give the Gift of Technology – to Your Company, and Your Customers

Julie Marques | August 9, 2022 

Retailers are under a lot of pressure to make their 2022 holiday campaigns a success. We previously shared some recommendations on what makes for a successful, ROI-producing campaign: personalizing experiences, leveraging data to anticipate needs, rewarding loyalty, promoting products and services across an omnichannel marketing mix, and providing excellent customer service that flows seamlessly with […]

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