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Category: Sales/CRM

The Top 5 Advantages of Salesforce CDP

Altaf Shaikh | June 3, 2021 

If it sometimes feels like the right hand doesn’t know what the left hand is doing at your company, you’re not alone. “Working in silos” has been a common problem for many businesses. Thanks to Salesforce CDP, this problem is becoming much less common. It links all your different clouds and systems together and gives […]

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Optimizing the Customer Life Cycle with Drew Brennan

Bryan da Frota | May 21, 2021 

ListEngage COO Bryan da Frota talks with Drew Brennan about his years of experience working with companies to achieve digital transformation. Working as an account executive for ExactTarget, Salesforce, and now, ListEngage, Brennan shares why email is still the best way to engage and reach customers personally, why businesses need to think about more than […]

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7 Ways You Can Automate Lead Nurturing

Bryan da Frota | May 5, 2021 

You’ve got a beautiful website that offers gated content, people regularly subscribe to your newsletter, and your account execs add new prospects to your CRM daily. You have no problem initiating relationships with those in your target audience! What’s keeping you from converting more of those prospects and making more sales is properly nurturing your […]

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