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Julie Marques | March 11, 2021
The Salesforce line of products is a powerful business and marketing tool that companies can use to improve organizational efficiency, connect siloed teams, and provide a seamless, relevant experience to their customers. Powerful technology, though, requires more training and skill to use properly, making it a challenge for businesses to fully leverage the Salesforce platform […]
Julie Marques | February 25, 2021
Do you feel like you’re not getting everything you could be out of your Salesforce investment? You’re not alone. 67% of marketing leaders say creating a connected customer journey across all touchpoints and channels is critical to their success, but only 23% of them are “extremely satisfied” with their ability to leverage all the data […]
Altaf Shaikh | January 18, 2021
COVID changed the way people interact with businesses in 2020, and the change is most-likely permanent. According to Salesforce’s State of the Connected Customer: 57% of customers say they’ve changed how they engage with companies. 63% of customers say they’ve changed the way they purchase goods and services. Habits can be hard to break, and […]
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