FREE Salesforce Consultation: 508.935.2275 or contact us online

Category: Marketing

Rethinking Marketing to Women

Altaf Shaikh | March 21, 2017 

I am a minority in my own house. And my wife and three daughters remind me of that often.  I often joke that I’m living my life as a minority and a sorority. Because I live and work with so many women, in theory, I should be more sensitive to the challenges women face today. […]

Read more

Valentine’s Day Isn’t Just for Couples

ListEngage Blog | February 13, 2017 

It’s that time of year again! Valentine’s Day is right around the corner and marketers are busy running Valentine’s Day marketing campaigns and promotions. That’s no surprise as Valentine’s Day is a huge commercial holiday worth 14.7 billion in the United States. However, if your digital marketing strategy only targets couples, you could be missing […]

Read more

Black History Month – Join the Conversation

Altaf Shaikh | February 6, 2017 

February is Black History Month – also known as National African American History Month. Black History Month has been celebrated in the United States during the month of February since 1976. This year’s theme is “The Crisis in Black Education.” “Throughout the last quarter of the twentieth century and continuing today, the crisis in black […]

Read more