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Category: Marketing

Easter Sales Projected to Surpass $18.4 Billion

Iva Karcevski | April 17, 2017 

Holidays always provide a boost in retail sales, and Easter was no different this year. In fact, due to the later date, Easter 2017 was on schedule to surpass last year’s retail sales, according to the National Retail Federation (NRF). The NRF has estimated Easter spending to reach $18.4 billion, which is more than $1 […]

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Plan Now for a Strong Holiday Shopping Season

Altaf Shaikh | April 6, 2017 

The smartest thing a retailer can do to ensure a profitable holiday sales campaign is to start planning – early! Up to one-third of your retail business’ annual sales revenue will be generated during the Christmas holiday shopping season – a season that starts earlier and earlier every year. This year, expect consumers to look […]

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Rethinking Marketing to Women

Altaf Shaikh | March 21, 2017 

I am a minority in my own house. And my wife and three daughters remind me of that often.  I often joke that I’m living my life as a minority and a sorority. Because I live and work with so many women, in theory, I should be more sensitive to the challenges women face today. […]

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