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Category: Marketing

Marketing to Hispanics More than Just Selling Products

Lynette Rambo | September 12, 2017 

U.S. National Hispanic Heritage Month September 15-October 15, 2017 1821 – independence of Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Chile and Belize 1968 – President Lyndon B. Johnson establishes commemorative Hispanic Heritage week 1988 – President Ronald Reagan expands it to a month Celebrates Hispanic presence in N. America, starting with Christopher Columbus […]

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How to Stay Ahead of Holiday Creep

Altaf Shaikh | August 29, 2017 

In 2015, Coca-Cola worked with Snapchat to create a holiday filter that lasted started on Christmas Eve and lasted for one day. The filter allowed people to overlay a snowy scene of the Coke truck on top of a selfie and share it with friends. Within 24 hours, the filter was shared 26 times per […]

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The Graying of America – Marketing to Seniors

Lynette Rambo | August 10, 2017 

I loved my grandparents and still reminisce about all the great times my siblings and I shared with them. They worked hard, saved their money, took us on fun outings, always had a handy supply of candy. I survived a slew of homemade, double-knit polyester pantsuits growing up. Usually some kind of plaid pattern. From […]

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