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Category: Marketing

The Graying of America – Marketing to Seniors

Lynette Rambo | August 10, 2017 

I loved my grandparents and still reminisce about all the great times my siblings and I shared with them. They worked hard, saved their money, took us on fun outings, always had a handy supply of candy. I survived a slew of homemade, double-knit polyester pantsuits growing up. Usually some kind of plaid pattern. From […]

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Should You Use Emojis in Your Email Subject Lines?

ListEngage Blog | August 7, 2017 

The use of emojis in email marketing messages is becoming increasingly popular. Thanks to emojis, email subject lines are getting a lot more expressive and aren’t limited to just text anymore. Appboy reports a 775% year-over-year increase in the use of emojis in email marketing messages. Despite emojis’ increased popularity in marketing, some marketers are still […]

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Celebrating Emojis on World Emoji Day

ListEngage Blog | July 17, 2017 

Did you know? Here are some fun facts about emojis on World Emoji Day. The most used emoji on Twitter is Face with Tears of Joy according to EmojiTracker. By mid-2015, half of all comments on Instagram included an emoji. 86% of emoji users on Twitter are 24 or younger, and 57% are female. iOS […]

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