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Category: Marketing

Using Digital Marketing to Foster Customer Collaboration

Lynette Rambo | November 17, 2015 

In IBM’s 2015 Global C-Suite Study, more than 5,200 executives (tagged “CxOs” in the report) were surveyed regarding the impact of today’s competitive landscape. When asked what makes top executives cringe, one respondent replied, “The ‘Uber syndrome’ – where a competitor with a completely different business model enters your industry and flattens you.” “Collaborative brands […]

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Is the Plain Text Version of an Email Still Necessary?

Lynette Rambo | October 13, 2015 

The plain text version of an email may not be as exciting or fun as designing the HTML version, but it is still an important part of a well-rounded email marketing program. While HTML emails generally feature images, different fonts, a variety of color options, as well as clickable links, the text only version is […]

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How a Goldfish Can Inspire You to A/B Test

Lynette Rambo | September 30, 2015 

This may come as a shock, but a goldfish has a longer attention span than most consumers today. That tidbit of information is based on a study conducted by Microsoft Canada that looked into how attention spans in people have changed over the years. The average human attention span in 2013 was 8 seconds. The […]

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