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Category: Marketing

Is the Plain Text Version of an Email Still Necessary?

Lynette Rambo | October 13, 2015 

The plain text version of an email may not be as exciting or fun as designing the HTML version, but it is still an important part of a well-rounded email marketing program. While HTML emails generally feature images, different fonts, a variety of color options, as well as clickable links, the text only version is […]

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How a Goldfish Can Inspire You to A/B Test

Lynette Rambo | September 30, 2015 

This may come as a shock, but a goldfish has a longer attention span than most consumers today. That tidbit of information is based on a study conducted by Microsoft Canada that looked into how attention spans in people have changed over the years. The average human attention span in 2013 was 8 seconds. The […]

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The message is your secret sauce

Richard Strauss | September 22, 2015 

At ListEngage, we have made delivering the right message to the right person at the right time a science. Having been in the business of email marketing for over 10 years, we’ve seen our share of suboptimal emails.  So, in this post, let’s discuss what we actually mean by the “right message.” You are winning […]

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