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Category: Marketing

It’s All About YOU: Personalization Lessons from Udemy.com

Jake Gibbs | January 14, 2016 

Let’s face it, we’re all a little self-centric. We all want to feel important and improve our lives.  When businesses talk to us in those terms, we respond with enthusiasm and gladly buy. When they talk about themselves, we turn off and hit the spam button. So how can businesses better engage customers? “U”demy lives […]

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Why You Need a Digital Marketing Strategy in 2016

Lynette Rambo | December 29, 2015 

If your company doesn’t have a digital marketing plan, you’re not alone.  According to the SEO strategists at Mabbly, nearly half of U.S. small businesses allocated 20% or less of their annual marketing budget to digital marketing this past year. 2014 saw record online sales topping $304 billion with 57% of the population in the […]

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Email Marketing to Hispanics – ¿English or Español?

Lynette Rambo | December 21, 2015 

Email marketing today is all about personalizing the customer experience and taking the individual subscriber on an engaging journey with your brand. If your customer base represents multiple cultures and languages, personalizing the individual journey gets more complex. In this article, we will focus on marketing to Hispanics in the U.S. Statistical Portrait of Hispanics […]

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