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Category: Marketing

Email Deliverability: Getting Your Message to the Inbox

Altaf Shaikh | October 5, 2017 

Getting your email to the inbox is critical to successful marketing campaigns. Here are three key areas that can help you improve email deliverability.

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How to Prepare for Account-Based Marketing

Paul Hancock | October 2, 2017 

There are many great reasons for B2B marketers to start adopting account-based marketing. When you have a sales cycle that spans months for large opportunities with multiple contacts, account-based marketing is the logical choice. Account-based marketing (ABM) is designed to target specific “high-value” accounts. Data shows that it’s effective. Almost 85 percent of marketers who […]

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Marketing to Hispanics More than Just Selling Products

Lynette Rambo | September 12, 2017 

U.S. National Hispanic Heritage Month September 15-October 15, 2017 1821 – independence of Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Chile and Belize 1968 – President Lyndon B. Johnson establishes commemorative Hispanic Heritage week 1988 – President Ronald Reagan expands it to a month Celebrates Hispanic presence in N. America, starting with Christopher Columbus […]

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