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Category: Marketing

How to Increase Customer Engagement through Personalization and RTIM

Caroline Nash | April 12, 2021 

In recent years, consumers have increasingly expected more personalized experiences from brands; across every touchpoint including website, app, email and SMS; and the pandemic has only accelerated this trend. If you can successfully deliver truly personalized experiences to your customers at scale, you will enjoy increased brand loyalty and see a rise in conversions and […]

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Meeting People Where They Are with Tricia Babischkin

Altaf Shaikh | April 2, 2021 

In this episode, ListEngage CEO Altaf Shaikh talks with Marketing Guru and Strategic Consultant Tricia Babischkin. Tricia is especially experienced in email marketing strategy and designing ways businesses can meet customers where they’re at, earning the distinguished title of Salesforce Marketing Champion. She shares her thoughts on the state of digital marketing a year into […]

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The Importance of Mapping the Customer’s Journey

Traci Flitcraft | March 26, 2021 

The average customer is now using 10 channels to communicate with businesses. That’s a lot! With the many ways customers can engage, their journeys have become less defined and increasingly complex, making it more difficult to ensure a great customer experience. The best way to make sure you’re optimizing customer experiences is the process of […]

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