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Category: Marketing

Unleash the Synergistic Power of Dataroma + Marketing Cloud

Caroline Nash | August 5, 2020 

Every marketer faces the mandate to measure the success of their campaigns against KPIs and to constantly pivot based on key insights informed by their consumers’ engagement. Connecting and unifying data from disparate sources, and associating marketing investments to business outcomes, is one of the top challenges we marketers face. Datorama’s connectors to Salesforce Marketing […]

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Physical Distancing & COVID-19: Many Marketers Prioritize Mobile

Anthony Slusher | May 15, 2020 

As the global community faces one of its’ biggest challenges in history due to the Covid-19 pandemic, businesses across the world are moving quickly to find new ways to stay relevant. Some business have shifted dramatically and have taken bold steps to re-think their consumer model. In a time where social distancing has become a […]

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Less is More: How to Convince Senior Leadership to Send Only to the Most Engaged Subscribers

Tricia Babischkin | April 30, 2020 

This is part 1 in a multi-part series in deliverability and email engagement. Please enjoy the whole series as they are released. Every email marketer I know has told the same story at a networking event for some conference. The story may have minor nuisances, but the gist is always: “We are experiencing low open […]

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