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Jake Gibbs | January 6, 2017
Are you still using plain ole’ square stock images in your emails? Did you know that you could make your images much more compelling with some basic Photoshop treatment? While you don’t have lots of fancy css options in email like you do on websites, thanks to Photoshop, you have some neat options for image […]
Jake Gibbs | June 21, 2016
My fellow marketer, as your friend, please let me make an intervention on your behalf. Your customers will thank me later. Picture this: you have the perfect headline, body copy, and call to action crafted for your next campaign. It’s a real doozy that will get your customers excited about your offer. But you need […]
Jake Gibbs | February 19, 2016
Design is inherently artsy, but it has a definitive science behind it, too. This is especially true when it comes to marketing designs – be it a website, banner ad, email, or video. These 10 design principles can help any marketer or designer come up with new, better ideas or take existing ones and refine […]
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