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Category: Data

How to Increase Customer Engagement through Personalization and RTIM

Caroline Nash | April 12, 2021 

In recent years, consumers have increasingly expected more personalized experiences from brands; across every touchpoint including website, app, email and SMS; and the pandemic has only accelerated this trend. If you can successfully deliver truly personalized experiences to your customers at scale, you will enjoy increased brand loyalty and see a rise in conversions and […]

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Empower Your Sales Team with Map-Based, Data Visualization by Salesforce

Tega Olotewo | September 13, 2020 

Empower your Sales team with Location Intelligence, by Salesforce, to Optimize your Sales Processes. Salesforce Maps offers the industry’s leading Location Intelligence solutions that leverage mapping and optimization technologies. This allows customers to maximize the productivity of their sales and service resources by providing an interactive, map-based visualization.   Use Cases by Role Sales teams […]

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Unleash the Synergistic Power of Dataroma + Marketing Cloud

Caroline Nash | August 5, 2020 

Every marketer faces the mandate to measure the success of their campaigns against KPIs and to constantly pivot based on key insights informed by their consumers’ engagement. Connecting and unifying data from disparate sources, and associating marketing investments to business outcomes, is one of the top challenges we marketers face. Datorama’s connectors to Salesforce Marketing […]

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