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Category: Customer Relations

Segmentation: Why and How

Arseniy Chuprun | August 11, 2022 

The Why As marketers it’s our job to deliver the right message, to the right person, at the right time. Doing so improves the customer experience, increases customer retention, prevents attrition, and boosts revenue. How can marketers ensure they are doing this? The answer is simple: audience segmentation.  But why, exactly, is the right person, […]

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