Altaf Shaikh | August 12, 2015
ListEngage provides digital solutions to clients with a wide variety of needs – from basic training on the Salesforce Marketing Cloud to implementing very complex customer campaigns and solutions that require pulling out all the stops. This month, we’re highlighting a project we did for Publix, the largest employee-owned grocery chain in the United States.
The Publix Supermarket Loyalty Campaign was built to target specific registered shoppers with great deals on brand name products. Targeted coupons would drive brand recognition and increased customer loyalty. Shoppers would be presented with several targeted offers within an email. The email would contain links where shoppers could “clip” the offers for later redemption at any Publix Supermarket store.
ListEngage consulted with the Publix creative team to develop responsive email and landing page templates. By designing the email according to best practices and utilizing CSS media queries, the email and landing page would respond by adjusting the layout to each mobile device type. Building a responsive template allowed the shopper to view the email and Landing Page without the need for maintaining separate templates for mobile and desktop. Our development team utilized AJAX technology to facilitate calls back to the shopper’s online wallet in real time. Utilizing AJAX raised efficiency by allowing shoppers to “clip” coupons without reloading the entire landing page. We also leveraged AMPScript to dynamically handle any number of offers that were available to a shopper. This would allow Publix to include as many offers as they desired without the need for updating the email or landing page templates. ListEngage utilized the landing page target personalization string in order to pass subscriber information from the email to the landing page without revealing any personal or account information in the browser, thus ensuring privacy and security.Back to Blog
Altaf Shaikh is ListEngage’s Founder and CEO. Altaf has been in software development and digital marketing for more than 25 years. He started ListEngage in 2003 to help businesses transform their email and digital marketing. ListEngage has supported the Salesforce Marketing Cloud since 2003 when it was ExactTarget. As a dedicated Salesforce Partner, ListEngage has served 900+ customers and earned multiple awards, such as: 2013 ExactTarget Global Services Award, the Inc. 5000 three consecutive years, and the Boston Business Journal's FAST 50 two years in a row. Contact Altaf at firstname.lastname@example.org.