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Planet Fitness Rings in New Year “Judgement Free”

Altaf Shaikh | January 9, 2017 

“At Planet Fitness, we believe that working out should be fun, affordable and, most importantly, judgement-free, and our wish for 2017 is to empower and encourage everyone — whether you’re an everyday exerciser or a first-time gym goer — to achieve their goals, whatever they may be.” – Chris Rondeau, CEO, Planet Fitness

In the 14 years ListEngage has been supporting Salesforce Marketing Cloud customers, we’ve never worked with one who has taken over New York’s Times Square on New Year’s Eve — until now!

Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., has been the exclusive presenting sponsor of the iconic New Year’s Eve celebration for two consecutive years. The company ushered in 2017 as a “Judgement Free” New Year with approximately one million revelers in New York City and one billion TV viewers around the world.


As part of the company’s Judgment Free Generation initiative, which is designed to combat the judgement and bullying faced by today’s youth by creating a culture of kindness and encouragement, Planet Fitness held a promotion from Nov. 9 through Nov. 16, during which new members could join for only $10 down. During these dates, 100% of enrollment fees were donated to the brand’s Judgement Free Generation™ partners — Boys & Girls Clubs of America and STOMP Out Bullying™. Additionally, existing members were invited to donate $1 and write their name on a paper pinup which was displayed at the front desk of clubs. As a result of the promotion, Planet Fitness and its franchisees raised over $1 million in support of its partners.

Here’s the hilarious new commercial Planet Fitness unveiled on New Year’s eve.


Planet Fitness provides members with an affordable, welcoming workout environment. If your goals for the New Year involve fitness, click here to find a Planet Fitness near you.

Founded in 1992 in Dover, New Hampshire, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2016, Planet Fitness had more than 8.7 million members and more than 1,200 stores in 47 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

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Altaf Shaikh

Altaf Shaikh | Founder, CEO

Altaf Shaikh is ListEngage’s Founder and CEO. Altaf has been in software development and digital marketing for more than 25 years. He started ListEngage in 2003 to help businesses transform their email and digital marketing. ListEngage has supported the Salesforce Marketing Cloud since 2003 when it was ExactTarget. As a dedicated Salesforce Partner, ListEngage has served 900+ customers and earned multiple awards, such as: 2013 ExactTarget Global Services Award, the Inc. 5000 three consecutive years, and the Boston Business Journal's FAST 50 two years in a row. Contact Altaf at