FREE Salesforce Consultation: 508.935.2275 or contact us online

Getting Ready for the 2022 Holidays – Is Your MarTech Stack Set Up for Personalizing at Scale With Automation?

Mark Brozyna | August 18, 2022 

Today’s customers are expecting more than ever that relevant content be served to them — but how? How do we build and serve this content across your entire subscriber list? In our past few blog posts, ListEngage has provided recommendations to prepare you for the 2022 holiday season, including describing the importance of having the […]

Read more

Segmentation: Why and How

Arseniy Chuprun | August 11, 2022 

The Why As marketers it’s our job to deliver the right message, to the right person, at the right time. Doing so improves the customer experience, increases customer retention, prevents attrition, and boosts revenue. How can marketers ensure they are doing this? The answer is simple: audience segmentation.  But why, exactly, is the right person, […]

Read more

Give the Gift of Technology – to Your Company, and Your Customers

Julie Marques | August 9, 2022 

Retailers are under a lot of pressure to make their 2022 holiday campaigns a success. We previously shared some recommendations on what makes for a successful, ROI-producing campaign: personalizing experiences, leveraging data to anticipate needs, rewarding loyalty, promoting products and services across an omnichannel marketing mix, and providing excellent customer service that flows seamlessly with […]

Read more