How to Use Marketing Automation to Create Better Customer Profiles

Bryan da Frota | December 9, 2021 

Eighty-four percent of customers say that, when it comes to winning their business, they expect businesses to treat them like an individual person, not a number in a giant sea of others. That means serving up experiences that speak directly to them—their pain points, needs, preferences—across all customer journey touchpoints. Gone are the days of […]

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