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The Importance of Mapping the Customer’s Journey

Traci Flitcraft | March 26, 2021 

The average customer is now using 10 channels to communicate with businesses. That’s a lot! With the many ways customers can engage, their journeys have become less defined and increasingly complex, making it more difficult to ensure a great customer experience. The best way to make sure you’re optimizing customer experiences is the process of […]

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Becoming a Digital Leader with Guilda Hilaire

Altaf Shaikh | March 12, 2021 

ListEngage CEO Altaf Shaikh sits down with Digital Industry Veteran Guilda Hilaire. For over 15 years Guilda has spearheaded the use and optimization of Salesforce, working with major brands such as CVS, Aetna Health, Liberty Mutual, and Johnson and Johnson. She’s well-known in the Salesforce community for her passion for thought leadership, education, and training […]

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10 Questions to Ask When Hiring a Salesforce Consultant

Julie Marques | March 11, 2021 

The Salesforce line of products is a powerful business and marketing tool that companies can use to improve organizational efficiency, connect siloed teams, and provide a seamless, relevant experience to their customers. Powerful technology, though, requires more training and skill to use properly, making it a challenge for businesses to fully leverage the Salesforce platform […]

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