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Less is More: How to Convince Senior Leadership to Send Only to the Most Engaged Subscribers

Tricia Babischkin | April 30, 2020 

This is part 1 in a multi-part series in deliverability and email engagement. Please enjoy the whole series as they are released. Every email marketer I know has told the same story at a networking event for some conference. The story may have minor nuisances, but the gist is always: “We are experiencing low open […]

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Scalable, Efficient, Custom HTML Template Systems in Salesforce Marketing Cloud’s Content Builder

Jake Gibbs | April 17, 2020 

Salesforce Marketing Cloud (SFMC) provides the framework to support efficient, scalable, custom templates, thus allowing non-technical users the option to easily build emails using a large library of custom-designed, hand-coded modules without knowing a lick of html. But since your account is only provisioned with “stock” or standard SFMC template layouts that aren’t branded or […]

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