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July 4th and the Generational Gap in American Patriotism

Altaf Shaikh | June 29, 2017 

Every country has something that makes it exceptional. Its citizens have unique ways of expressing their pride and patriotism. And let’s not forgot the politicians who tout that their country is the greatest in the world every chance they get.  America is no different. This July 4th is the American “Independence Day,” which commemorates the […]

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Father’s Day Spending Gap – Why Does Mother’s Day Always Win?

Altaf Shaikh | June 12, 2017 

When I discovered how much Father’s Day lags behind Mother’s Day in retail spending, I decided to put my marketing hat on and look into it. Personally, I don’t need a gift this Father’s Day. I already have three vibrant, smart, beautiful gifts in my daughters, and I’m pretty darn proud of it. Father’s Day […]

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Improve Retention by Letting Subscribers Choose

Lynette Rambo | June 7, 2017 

Tips for a Good Preference Center: Scrap the default. Brand it. Make it easy to use. Make it mobile friendly. Allow opt-outs of individual emails. Offer alternative frequency, channel and content options. Make it easy to find. Don’t make every field required. Ask for only the data you’ll use. Make them think twice before unsubscribing. […]

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