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Give Your Data a Good Spring Scrubbing

Altaf Shaikh | March 28, 2017 

When winter wanes and the first of the spring flowers are ushered in, many humans are compulsively driven towards an annual ritual we call “Spring Cleaning.” Spring symbolizes renewal, hope, and optimism. In this spirit, I thought it appropriate to discuss how to give your company’s data a good scrubbing. Spring Cleaning Your Data All […]

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Rethinking Marketing to Women

Altaf Shaikh | March 21, 2017 

I am a minority in my own house. And my wife and three daughters remind me of that often.  I often joke that I’m living my life as a minority and a sorority. Because I live and work with so many women, in theory, I should be more sensitive to the challenges women face today. […]

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