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Lynette Rambo | February 26, 2016
I was recently asked by a client to identify the most optimal day of the week and time of day to send an email. They want to increase the likelihood that their customers will open their emails and engage with them. “There’s no one time during the day when everyone (or even half of everyone) […]
Altaf Shaikh | February 22, 2016
Merriam Webster defines persona as an “individual’s social facade or front that, especially in the analytic psychology of C. G. Jung, reflects the role in life the individual is playing,” and, “the personality that a person (as an actor or politician) projects in public.” A persona, as applied to marketing, is a written representation of […]
Jake Gibbs | February 19, 2016
Design is inherently artsy, but it has a definitive science behind it, too. This is especially true when it comes to marketing designs – be it a website, banner ad, email, or video. These 10 design principles can help any marketer or designer come up with new, better ideas or take existing ones and refine […]
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