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Is There a Best Day and Time to Send Emails?

Lynette Rambo | February 26, 2016 

I was recently asked by a client to identify the most optimal day of the week and time of day to send an email.  They want to increase the likelihood that their customers will open their emails and engage with them. “There’s no one time during the day when everyone (or even half of everyone) […]

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Introduction to Personas

Altaf Shaikh | February 22, 2016 

Merriam Webster defines persona as an “individual’s social facade or front that, especially in the analytic psychology of C. G. Jung, reflects the role in life the individual is playing,” and, “the personality that a person (as an actor or politician) projects in public.” A persona, as applied to marketing, is a written representation of […]

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10 Laws that Rule the Design Universe

Jake Gibbs | February 19, 2016 

Design is inherently artsy, but it has a definitive science behind it, too. This is especially true when it comes to marketing designs – be it a website, banner ad, email, or video. These 10 design principles can help any marketer or designer come up with new, better ideas or take existing ones and refine […]

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