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Marketing and Design Lessons from Junkmail: Fast Food

Jake Gibbs | December 31, 2015 

Before you throw away the seemingly endless stream of unsolicited offers you get in your mailbox on a daily basis, you may be surprised at the marketing and design lessons you can learn from these arrivals. Admittedly, sending unsolicited, unsegmented offers is definitely not a best practice to reach or engage customers, but in this […]

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Why You Need a Digital Marketing Strategy in 2016

Lynette Rambo | December 29, 2015 

If your company doesn’t have a digital marketing plan, you’re not alone.  According to the SEO strategists at Mabbly, nearly half of U.S. small businesses allocated 20% or less of their annual marketing budget to digital marketing this past year. 2014 saw record online sales topping $304 billion with 57% of the population in the […]

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Email Marketing to Hispanics – ¿English or Español?

Lynette Rambo | December 21, 2015 

Email marketing today is all about personalizing the customer experience and taking the individual subscriber on an engaging journey with your brand. If your customer base represents multiple cultures and languages, personalizing the individual journey gets more complex. In this article, we will focus on marketing to Hispanics in the U.S. Statistical Portrait of Hispanics […]

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