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How a Goldfish Can Inspire You to A/B Test

Lynette Rambo | September 30, 2015 

This may come as a shock, but a goldfish has a longer attention span than most consumers today. That tidbit of information is based on a study conducted by Microsoft Canada that looked into how attention spans in people have changed over the years. The average human attention span in 2013 was 8 seconds. The […]

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The message is your secret sauce

Richard Strauss | September 22, 2015 

At ListEngage, we have made delivering the right message to the right person at the right time a science. Having been in the business of email marketing for over 10 years, we’ve seen our share of suboptimal emails.  So, in this post, let’s discuss what we actually mean by the “right message.” You are winning […]

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B2B vs. B2C Marketing

Lynette Rambo | September 18, 2015 

Whether your company caters to individual consumers or to other businesses, by now you know how critical a good digital marketing program is to your success. While there are some similarities in marketing to both consumers and businesses, the experience of a person buying for themselves is very different than that of someone who is […]

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