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Salesforce Sessions | The Digital Experience with Bryan da Frota & Caleb Lindemann

Bryan da Frota | November 16, 2021 

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Avoid These Common SMS Marketing Mistakes

Dawn McKitty | November 1, 2021 

Thanks to pandemic-influenced behavior change, Americans spend more time each day on their phones, prompting Forbes to laud text messaging (aka “SMS”) as “the marketing tool of the future.” According to Forbes, consumers respond to SMS marketing faster than they do to other marketing, and SMS’s one-to-one nature provides a more personalized way to connect […]

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Point of View: Apple Privacy Update

Tricia Babischkin | October 25, 2021 

What is happening? In the spring of 2021, Apple announced a radical change to the privacy position for users of their native email applications across the iOS and desktop operating systems. This change will essentially report every email sent to those users as opened because Apple will cache the content and not report back to […]

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The End of Third Party Cookies and How You Can Prepare

Altaf Shaikh | October 18, 2021 

You’ve heard the buzz: third-party cookies are being pulled off the data-tracking menu. But what does that mean exactly, and how will that affect you and your marketing? We’ll dig into some of the nitty gritty details—and give you a few tips on how to plan and prepare.  Remind me. . . what’s a third-party […]

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