Planning for the 2022 Retail Holiday Season in a World of Unknowns
Every June, for the past decade, I’d reach out to my retail clients and remind them that the holidays haven’t moved and it was time to start planning their marketing campaigns and initiatives. To be honest, even through the height of the recent pandemic years, my top...
Are You Prepared for the 2022 Retail Holiday Season?
After back-to-back years of unprecedented disruption, retailers must be ready to maximize their successes—and their sales—this holiday season. While the worst of the COVID-19 pandemic is hopefully behind us, retailers are still dealing with economic uncertainty,...
Salesforce Sessions | Mapping out the Digital Journey with Julie Marques
You've decided to start your journey towards creating connected customer experiences. But, where do you start? Today on the show Bryan da Frota is joined by Director of Strategic Consulting, Julie Marques to discuss your first steps towards creating a digital journey....
How Data Can Make or Break Your Email Campaigns
In recent years, it’s become increasingly clear that personalization in email marketing is more than a “bell and whistle” or a “nice when it works out” kind of thing. It’s absolutely essential for success. Consumers and clients have come to expect...
Marketing Automations You Should Be Running
In an increasingly digital world, it can feel impossible to keep up with everything that makes a successful marketing strategy. Marketing automation is key to managing the workload, maintaining successful campaigns, and growing your business as efficiently as...
Salesforce Sessions With Sean Dutkwych: How Salesforce AEs Can Help Their Clients Navigate the Digital Marketing Landscape
The sheer number of products and services available today can make developing effective marketing strategies overwhelming! In our latest podcast episode, ListEngage COO, Bryan da Frota, sat down with Senior Account Executive Sean Dutkwych to discuss how Salesforce...
Tips for Measuring Marketing Campaign ROI with Marketing Cloud
We all want to be able to measure our MROI (Marketing Return on Investment), but there are so many metrics available. Which ones are right for your company and the project at hand? Having so many options can be paralyzing, but you can use a few basic steps to...
QR Codes are Gathering Steam, How Can Marketers Take Advantage?
QR codes are now everywhere you look. Those square-shaped barcodes are printed on ads, product packaging, receipts, and even mobile websites and apps. They’re a great way to give people easy access to your website, but they have far greater strategic uses many...
5 Biggest Cloud Computing Trends of 2022
Gone are the days of seeing your business’ “server closet” and the hum and heat of processing data. (You and your coworkers can now stick your old, unused filing cabinets in that closet.) The “cloud” was getting more popular before the pandemic, but once it hit,...
Top 5 Tips for Getting Customer Reviews
How often have you found yourself falling down the rabbit hole of product reviews when trying to decide whether to buy a particular product or service? You’re definitely not alone! According to Pew Research, a whopping 93% of Americans read customer reviews and...