The Psychology of (p)Salesforce | Volume 1
Marketing Cloud Personalization is built to leverage psychology hacks. Let’s dive into wildly effective approaches every marketing should be testing.
The Psychology of (p)salesforce | Volume 1
Marketing Cloud Personalization is built to leverage psychology hacks. Let’s dive into wildly effective approaches every marketing should be testing.
How to Monitor Your Marketing
Marketing cloud installations are becoming increasingly complex as organizations automate their digital marketing efforts. It's not uncommon to have dozens, if not hundreds, of automated campaigns, triggered sends, and other automated processes running in a marketing...
Talent Trumps Location Since 2003
Talent trumps location - a phrase that has led the positioning, values, and trajectory of ListEngage since our founding in 2003 through the leadership of founder and CEO, Altaf Shaikh. This phrase (for which Altaf has become known) was coined under the basic belief...
How Your Competitors Use Third-Party Integrations for Salesforce
We all know Salesforce is a valuable marketing platform, but are you taking full advantage of its capability to integrate with the top business apps on the market? These integrations improve your project management, streamline your marketing campaigns, and create a...
Wrapping Up Your Holiday Prep
Summer is almost over, but you’ve likely been diving into your holiday planning for months. If you’ve read our previous blog posts, you already know the importance of being set up with the right technology, ensuring you can leverage your data for automation and...
Put Optimized ROI Reporting on your Holiday Wishlist
The holidays are still several months away but if you work in the retail industry you’ve likely already started determining your holiday digital marketing strategy and will spend the next few months planning and finalizing all of the details. But what happens once...
Getting Ready for the 2022 Holidays – Is Your MarTech Stack Set Up for Personalizing at Scale With Automation?
Today’s customers are expecting more than ever that relevant content be served to them — but how? How do we build and serve this content across your entire subscriber list? In our past few blog posts, ListEngage has provided recommendations to prepare you for the 2022...
Segmentation: Why and How
The Why As marketers it’s our job to deliver the right message, to the right person, at the right time. Doing so improves the customer experience, increases customer retention, prevents attrition, and boosts revenue. How can marketers ensure they are doing this? The...
Give the Gift of Technology – to Your Company, and Your Customers
Retailers are under a lot of pressure to make their 2022 holiday campaigns a success. We previously shared some recommendations on what makes for a successful, ROI-producing campaign: personalizing experiences, leveraging data to anticipate needs, rewarding loyalty,...