Unlocking & Unifying Data in Real-Time

Data Cloud

The Power of a Single Source of Truth (SSOT)

Data Cloud provides real-time access to a unified view of customer profiles and data for actionable insights. Data Cloud provides the ability to engage, harmonize, connect, and build experience logic in one place. The value of a single view impacts the entire marketing technology stack.

Alongside Data Cloud experts, we have experts supporting all cross-cloud configuration needs and experts in data integration to ensure success.

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How Salesforce Data Cloud Helps Marketers

Harmonize data for a single view of the customer

Craft personalized engagement opportunities based on past behavior

Connect data from any source

Empower engagement through omni-channel insights on activity and behavior

Data Cloud can transform marketing into a truly unique experience for each customer through the power of data and understanding their past behavior and preferences. With Data Cloud, marketers can get real-time insight in one unified place.

How Does Data Cloud Maximize Your Salesforce Investment?

The impact to your Salesforce investment with and without Data Cloud is huge.

With Salesforce Data Cloud

Without Salesforce Data Cloud

NATIVE CONNECTIONS TO SALESFORCE PRODUCTS
STANDARD & CUSTOM OBJECTS FROM SALES & SERVICE CLOUD AVAILABLE NATIVELY
ACTIVATION TO SDC EXPOSES CALCULATED INSIGHTS TO SALES & SERVICE CLOUDS
ZERO COPY REAL-TIME BI-DIRECTIONAL SNOWFLAKE INTEGRATION
FUNDAMENTAL REQUIREMENT FOR SDC FUNCTIONALITY
LIMITED CONNECTIONS TO SALESFORCE PRODUCTS
CUSTOM OBJECTS POTENTIALLY UNAVAILABLE OR OTHERWISE PROBLEMATIC
LITTLE TO NO ABILITY TO POWER REAL-TIME FUNCTIONALITY WITHIN THE SALESFORCE ECOSYSTEM
CUSTOM INTEGRATIONS MUST BE BUILT BOTH DIRECTIONS (LIKELY WITH DELAY)
DOES NOT LAY THE FOUNDATION FOR FUTURE SDC FUNCTIONALITY
How Does SDC Maximize Your Salesforce Investment?
The impact to your Salesforce investment with and without SDC is huge.

With Salesforce Data Cloud

NATIVE CONNECTIONS TO SALESFORCE PRODUCTS

STANDARD & CUSTOM OBJECTS FROM SALES & SERVICE CLOUD AVAILABLE NATIVELY
ACTIVATION TO SDC EXPOSES CALCULATED INSIGHTS TO SALES & SERVICE CLOUDS
ZERO COPY REAL-TIME BI-DIRECTIONAL SNOWFLAKE INTEGRATION
FUNDAMENTAL REQUIREMENT FOR SDC FUNCTIONALITY

Without Salesforce Data Cloud

LIMITED CONNECTIONS TO SALESFORCE PRODUCTS
CUSTOM OBJECTS POTENTIALLY UNAVAILABLE OR OTHERWISE PROBLEMATIC
LITTLE TO NO ABILITY TO POWER REAL-TIME FUNCTIONALITY WITHIN THE SALESFORCE ECOSYSTEM
CUSTOM INTEGRATIONS MUST BE BUILT BOTH DIRECTIONS (LIKELY WITH DELAY)
DOES NOT LAY THE FOUNDATION FOR FUTURE SDC FUNCTIONALITY

Accredited Professionals & Innovating

Our Salesforce CDP Accredited Professionals lead the ecosystem in thought leadership for use cases, best practices, and cross-cloud considerations for Data Cloud. Our team has a unique focus and stand-alone practice dedicated to CDP & Data Cloud; we see Data Cloud as the foundation for data base action, experience creation, and optimizing the customer journey.

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What’s the History of CDP?

1986

World’s first CRM:
Act!

1990 – 2000

Master Data Management
(MDM) and Data Management
Platform (DMP) use inclines

2013

Customer Data Platform (CDP)
enters the world!

2022

CDP Institute forecasts CDP industry revenue at $2 billion for 2022, up 25% from 2021*

2023

World’s first real-time CRM, Salesforce Data Cloud is announced; ListEngage expands CDP Practice.

1986

World’s first CRM:
Act!

1990 – 2000

Master Data Management (MDM) and Data Management Platform (DMP) use inclines

2013

Customer Data Platform (CDP) enters the world!

2022

CDP Institute forecasts CDP industry revenue at $2 billion for 2022, up 25% from 2021*

2023

World’s first real-time CRM, Salesforce Data Cloud (SDC) is announced; ListEngage expands CDP Practice.

Salesforce Certified Cross-Cloud Partner