by Editorial Team | Dec 7, 2022 | Data, Salesforce, Salesforce Marketing Cloud
Marketing cloud installations are becoming increasingly complex as organizations automate their digital marketing efforts. It’s not uncommon to have dozens, if not hundreds, of automated campaigns, triggered sends, and other automated processes running in a...
by Editorial Team | Aug 24, 2022 | Marketing, Salesforce, Salesforce Marketing Cloud
The holidays are still several months away but if you work in the retail industry you’ve likely already started determining your holiday digital marketing strategy and will spend the next few months planning and finalizing all of the details. But what happens once...
by Editorial Team | Aug 18, 2022 | Data, Design, Marketing, Mobile, Salesforce, Salesforce Marketing Cloud, SMS
Today’s customers are expecting more than ever that relevant content be served to them — but how? How do we build and serve this content across your entire subscriber list? In our past few blog posts, ListEngage has provided recommendations to prepare you for the 2022...
by Editorial Team | Aug 9, 2022 | Marketing, Mobile, Salesforce, Salesforce Marketing Cloud, SMS
Retailers are under a lot of pressure to make their 2022 holiday campaigns a success. We previously shared some recommendations on what makes for a successful, ROI-producing campaign: personalizing experiences, leveraging data to anticipate needs, rewarding loyalty,...
by Editorial Team | Aug 4, 2022 | Data, Marketing, Salesforce, Salesforce Marketing Cloud
Every June, for the past decade, I’d reach out to my retail clients and remind them that the holidays haven’t moved and it was time to start planning their marketing campaigns and initiatives. To be honest, even through the height of the recent pandemic years, my top...
by Editorial Team | Jul 7, 2022 | Podcast, Salesforce, Salesforce Marketing Cloud
You’ve decided to start your journey towards creating connected customer experiences. But, where do you start? Today on the show Bryan da Frota is joined by Director of Strategic Consulting, Julie Marques to discuss your first steps towards creating a digital...
