by Editorial Team | Aug 18, 2022 | Data, Design, Marketing, Mobile, Salesforce, Salesforce Marketing Cloud, SMS
Today’s customers are expecting more than ever that relevant content be served to them — but how? How do we build and serve this content across your entire subscriber list? In our past few blog posts, ListEngage has provided recommendations to prepare you for the 2022...
by Editorial Team | Aug 9, 2022 | Marketing, Mobile, Salesforce, Salesforce Marketing Cloud, SMS
Retailers are under a lot of pressure to make their 2022 holiday campaigns a success. We previously shared some recommendations on what makes for a successful, ROI-producing campaign: personalizing experiences, leveraging data to anticipate needs, rewarding loyalty,...
by Editorial Team | Mar 10, 2022 | Marketing, Mobile
QR codes are now everywhere you look. Those square-shaped barcodes are printed on ads, product packaging, receipts, and even mobile websites and apps. They’re a great way to give people easy access to your website, but they have far greater strategic uses many...
by Editorial Team | Jan 26, 2022 | Data, Design, Marketing, Mobile, Salesforce, Salesforce Marketing Cloud
What’s an Open API? One of the things that makes Salesforce so powerful is its ability to tie together such a wide range of other apps and services. It pulls together customer and company data that would otherwise be locked away in various departments—Sales,...
by Editorial Team | Nov 1, 2021 | Marketing, Mobile, Salesforce Marketing Cloud, SMS
Thanks to pandemic-influenced behavior change, Americans spend more time each day on their phones, prompting Forbes to laud text messaging (aka “SMS”) as “the marketing tool of the future.” According to Forbes, consumers respond to SMS marketing faster than they do to...
by Editorial Team | Oct 25, 2021 | Data, Mobile
What is happening? In the spring of 2021, Apple announced a radical change to the privacy position for users of their native email applications across the iOS and desktop operating systems. This change will essentially report every email sent to those users as opened...
