by Editorial Team | Dec 7, 2022 | Data, Salesforce, Salesforce Marketing Cloud
Marketing cloud installations are becoming increasingly complex as organizations automate their digital marketing efforts. It’s not uncommon to have dozens, if not hundreds, of automated campaigns, triggered sends, and other automated processes running in a...
by Editorial Team | Aug 18, 2022 | Data, Design, Marketing, Mobile, Salesforce, Salesforce Marketing Cloud, SMS
Today’s customers are expecting more than ever that relevant content be served to them — but how? How do we build and serve this content across your entire subscriber list? In our past few blog posts, ListEngage has provided recommendations to prepare you for the 2022...
by Editorial Team | Aug 4, 2022 | Data, Marketing, Salesforce, Salesforce Marketing Cloud
Every June, for the past decade, I’d reach out to my retail clients and remind them that the holidays haven’t moved and it was time to start planning their marketing campaigns and initiatives. To be honest, even through the height of the recent pandemic years, my top...
by Editorial Team | Feb 9, 2022 | Data, Design, Salesforce Marketing Cloud
Gone are the days of seeing your business’ “server closet” and the hum and heat of processing data. (You and your coworkers can now stick your old, unused filing cabinets in that closet.) The “cloud” was getting more popular before the pandemic, but once it hit,...
by Editorial Team | Jan 26, 2022 | Data, Design, Marketing, Mobile, Salesforce, Salesforce Marketing Cloud
What’s an Open API? One of the things that makes Salesforce so powerful is its ability to tie together such a wide range of other apps and services. It pulls together customer and company data that would otherwise be locked away in various departments—Sales,...
by Editorial Team | Jan 12, 2022 | Data, Marketing
Everyday we flip back and forth between dozens of apps and tools to get work done. And in the marketing world, that set of tools continues to grow. From email marketing and social media management tools to CRM platforms and analytics suites (and much more), the...
