by Editorial Team | Aug 18, 2022 | Data, Design, Marketing, Mobile, Salesforce, Salesforce Marketing Cloud, SMS
Today’s customers are expecting more than ever that relevant content be served to them — but how? How do we build and serve this content across your entire subscriber list? In our past few blog posts, ListEngage has provided recommendations to prepare you for the 2022...
by Editorial Team | Feb 9, 2022 | Data, Design, Salesforce Marketing Cloud
Gone are the days of seeing your business’ “server closet” and the hum and heat of processing data. (You and your coworkers can now stick your old, unused filing cabinets in that closet.) The “cloud” was getting more popular before the pandemic, but once it hit,...
by Editorial Team | Jan 26, 2022 | Data, Design, Marketing, Mobile, Salesforce, Salesforce Marketing Cloud
What’s an Open API? One of the things that makes Salesforce so powerful is its ability to tie together such a wide range of other apps and services. It pulls together customer and company data that would otherwise be locked away in various departments—Sales,...
by Editorial Team | Jan 6, 2017 | Design
Are you still using plain ole’ square stock images in your emails? Did you know that you could make your images much more compelling with some basic Photoshop treatment? While you don’t have lots of fancy css options in email like you do on websites,...
by rhamel | Jun 21, 2016 | Design
My fellow marketer, as your friend, please let me make an intervention on your behalf. Your customers will thank me later. Picture this: you have the perfect headline, body copy, and call to action crafted for your next campaign. It’s a real doozy that will get your...
by rhamel | Feb 19, 2016 | Design
Design is inherently artsy, but it has a definitive science behind it, too. This is especially true when it comes to marketing designs – be it a website, banner ad, email, or video. These 10 design principles can help any marketer or designer come up with new, better...
