Overview
TiE-Boston is a non-profit Massachusetts organization with a mission to foster and support entrepreneurship. The organization has three main objectives:

• To network and to facilitate networking among members
• To foster entrepreneurship and to nurture entrepreneurs and
• To help membership integrate with the mainstream community

The Problem
Tie-Boston regularly emails all it's members and prospects about upcoming Tie events. Tie was looking to cut down the number of emails it sends to avoid email overload within it's member base. Tie was also looking for a platform that will help them design, deliver and track their monthly newsletter and announcement mailers for their special events like the annual Tie conference.

ListEngage's solution
ListEngage provided Tie a platform where they could create consistent looking event mailers with a short description and "Register" links to all events in a single consolidated email which is now sent only once a week. ListEngage's email marketing platform also helped Tie manage their member lists, handle unsubscribe requests and make all their emails CAN-SPAM compliant. ListEngage provided Tie with a survey tool that can embed a survey right within the newsletter, thereby helping Tie better understand the needs of it's member base to serve them better. The tracking feature of ListEngage's email marketing platform helped Tie analyze results on what sections of the newsletter were getting the most visibility and helped provide better intelligence for follow-on mailings to Tie administrators.