B2B Marketing Acronyms and Abbreviations – Decoded

In Strategy by Altaf Shaikh

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Thanks go out to Eric Wittlake for compiling and posting all this in one article. I often find that I utilize one or many of these acronyms or abbreviations in a single sentence let alone during a long conversation and know that I sometimes need to slow down and explain. I will be using this as a list to educate prospects and clients who don’t live and breathe digital marketing like we do.

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally.

Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? If so, add it to the comments (and please define it!).

The Basics

B2B: Business to business. You definitely already knew that one.

SME: Subject Matter Expert. On occassion it may mean Small and Medium Enterprises.

SMB: Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses.

F500: Fortune 500. Other Fortune list abbreviations like F50 and F2000 are also used. Most frequently used to indicate the general size of target companies versus the specific list.

Marketing Program and Concept Acronyms

EM: Email

ABM: Account Based Marketing. A marketing approach that treats every company individually rather than as a mass of similar companies

TAP: Targeted Accounts Program.

SEM: Search Engine Marketing. Includes both SEO and paid search.

SEO: Search Engine Optimization. Activity intended to improve organic search rankings.

PPC: Pay Per Click. May refer to paid search or other CPC priced media programs.

SMM: Social Media Marketing.

UX: User Experience

Expand your marketing vocabulary here…