Overview
Serino Associates, Inc. provides integrated channels marketing solutions for high-tech manufacturers and their channel partners. As part of their practice they leverage information and media to present comprehensive messages for their clients.

The Problem
Serino Associates was looking for a survey mechanism that will produce superior results when compared to the traditional market research methodologies. They needed a fast, reliable and cost effective method to conduct market research on behalf of HP. The research was targeted at senior officials (CEO's, CTO's & CIO's) of medium size US companies.

ListEngage's solution
Traditional survey methods are handicapped in their approach of opening communication channels that facilitate interactive contact with the desired senior personnel. ListEngage devised a customized solution that helped

Serino Associates to:-

• Produce targeted e-mail lists.
• Create, manage & deliver an interactive personalized survey.
• Automate the erroneous data submission process that can easily overwhelm an online campaign.
• Provide access to sophisticated and secure online reporting tools that were able to analyze the data in a variety of ways.
• Generate and download reports in CSV/Excel format. .