Overview
Serino Associates, Inc. provides integrated channels marketing solutions for high-tech manufacturers and their distribution channel partners. As part of their Integrated Channels Marketing™ practice, Serino Associates leverages information and media to present comprehensive messages for their clients - and provides a way to gauge the effectiveness of many direct response activities.

The Problem
Serino Associates was looking for an effective method to achieve their Integrated channels marketing goal. Their monthly newsletter provided chockfull of good information to it's members and prospects on channel marketing tactics, email marketing strategies and effectiveness of direct response sites. The Serino associates newsletter is a very sticky and well written piece of marketing communication and they wanted a way for their customers and prospects to interact with them right when they had their attention i.e. when reading the newsletter.

ListEngage's solution
ListEngage handles Serino Asscoiates email marketing communication and after analyzing the results of previous campaign's were able to recommend the use of a microsite to have the user click a specific link for a "No-Fee marketing consultation session". ListEngage designed and deployed this microsite that helped collect useful information about the user to schedule a free consultation,this information was instantly emailed to the team at Serino Associates. A Microsite - offers immediate, predictable, and recordable interaction. It also provides an opportunity to reinforce the client's branding, offers, and other messages as it did in the case of Serino Associates.