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The Complete Email Marketing Playbook

Whether you are just starting with email marketing or are looking to enhance and expand an existing email marketing program, this complete guide is intended as a go-to reference library for:

  • Audience analysis and segmentation
  • How to leverage data
  • Determining what emails are needed
  • Improving email design
  • Reporting and analytics
  • A/B testing and long-term planning

SIZE: 7.65 MB, 54 pages

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6 Major Pitfalls of Image-Heavy Emails

Before you get a little image happy with your email designs, take a minute to learn some of the side effects of over-using images in your emails.

SIZE: 0.8 MB, 6 pages

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